A lot of people are afraid of being on camera, they worry how they are going to look, how they are going to sound, will people like their videos, etc. Now, I get it.
I remember when I started doing videos I did screen captures with no sound, just text bubbles appearing when something needed explaining.
That‘s what my videos looked like, and you can do those too if you are afraid of being on camera. It didn‘t take me long to finally start shooting screen casts or power point presentations with my voice.
Later I added my face at the corner of the videos, and after that, I started feeling pretty comfortable being in front of the camera. Now it's super easy for me to be on camera. Baby steps I would say.
So, start with what feels right for you and keep improving your presentation skills.
Some people recommend recording videos just for the sake of recording and don‘t upload them. Personally, I try to record a video every single day, most of the videos I just delete right after recording, but if it goes well I upload it to my channel.
I‘m doing this to improve my presentation skills, to talk more freely, to lose my fear of cameras, etc. I remember taking a long break without recording a single video for more than a month. When the time came to record I felt the anxiety to start recording; it was actually quite stressful. What do I say? What do I do? Will people listen? Will I look stupid?
So, after that time I decided to practice daily, and that‘s what I recommend for you.
Video Creation Tools
To create videos you will need tools. The tools depend on the type of video you want to create. If you want to create good screen captures, then I recommend using Camtasia.
It does cost a little bit of money though, however, if you want a free alternative, you can check out CamStudio.
For shooting regular videos, you don‘t need expensive cameras. A simple webcam can work, sometimes those are built into laptops.
If you are looking for better quality, then check out the camera of your smart phone, if it isn‘t five years old, then the camera is going to be pretty good. Our phones are pretty damn good with these kinds of things nowadays.
I personally use a Canon 80D with a Rode Video Micro microphone. Lovely setup if I'm honest.
You might also want to use software for video editing. For this, I recommend Adobe Premier Pro, which is quite affordable actually. If you're a student, it's even cheaper.
Also, if you already have the Camtasia Studio you can use it for editing, but again, if you're after a free solution, you can try out OpenShot or VSDC.
Optimising Videos Like A Pro
Now, that you have a video shot you will need to upload it to YouTube, which is super easy to do. You click upload, find the video file, click okay, and you‘re done. Just by uploading your video you won‘t get a lot of views… if any at all.
You need to optimise your video for the search engines to find it.
You want to have your main keyword in your title, if possible even twice. I cannot stress enough how important Titles are.
Here are some examples:
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It‘s best if the keyword phrase isn‘t split, but it‘s not always possible to do. I wouldn‘t sacrifice readability over optimisation.
First thing in your description is you want to put your video title again.
Yes, just copy paste it.
After that, it‘s a good idea to have a link to your website, squeeze page or whatever you promote to make money.
After you have those, you want to write several paragraphs about your video and make sure to use relevant keywords. The longer the description, the better. Some say… To be honest, this is still up for debate.
You want to max out this space with relevant keywords. There‘s a limit to how many tags you can put, and you want to reach it.
I recommend using keyword tools like Keyword Planner or Ubersuggest to come up with good keyword ideas. Tags help YouTube determine what your video is about.
I recommend uploading your high-quality thumbnail. It is essential because it will appear all over YouTube and if the image isn‘t good, you will lose out on a lot of views. My personal favourite tool for this is Canva.
Create Good Videos
The best optimisation that you can do to your video is to make it good.
It might sound kind of cheesy, but that‘s what the YouTube algorithm wants. If your video is being watched from start to finish, then it will rank well.
If people watch only the first few seconds and leave, then your video won‘t rank well.
YouTube is tracking how much time on average visitors spend watching your videos and ranks your videos based on that info.
So, shooting better videos will rank you higher.
Also, consider shooting shorter videos, because if you upload hour long training sessions, those likely aren‘t going to get a lot of views without you doing some marketing first.
I would estimate that it‘s best to do three to five-minute videos because if the video is longer, it gets tough to keep the audience watching.